Home > Frequently Asked Questions
How does SpidaNet work?
The SpidaNet broadcast server is a small unit that will broadcast what has been
programmed into it. It comes with the software needed to upload the messages,
images, video, etc. and setup the dates and times of their broadcasts. Because
of the Bluetooth delivery method, there is a fixed range of acceptable file sizes
for each file type. The broadcast range is small—200 meters—so strategic
placement in high traffic areas is crucial. Each strategic location is known as a
“Point of Presence” – a PoP. Each SpidaNet PoP server operates within our own
network, allowing for single or multiple unit broadcasts.
How can I cash in on the technology?
With one or more SpidaNet broadcast servers, you are tapping into the hottest
new advertising medium on the scene today. You can sell broadcast time to
individual companies, as well as promote the medium to advertising agencies
that are buying media for their clients.
Imagine this scenario:
The owner of a sportswear shop located next to a crowded event venue is
frustrated by the fact that tens of thousands of visitors—many of whom are his
perfect target demographic—are literally footsteps away from his shop, but very
few come in. Now, with SpidaNet, he can schedule a promotional message to be
broadcast at the day and time of the next event to thousands of prospective
customers. Armed with this ability, he can craft an offer that is tailored specifically
for that audience. What was once his greatest business frustration has now
become his biggest money maker!
Multiply this scenario hundreds of times over, and the potential profitability is
Isn't this a bit invasive?
Actually, SpidaNet broadcasting is far less invasive than most conventional forms
of media. Urban consumers are exposed to several thousands of advertising
messages every day that come at them in their mailboxes, on television and
radio, internet ads—you name it—all without their consent, whether they like it or
not. The opt-in nature of SpidaNet gives each recipient the choice to take each
ad or not, similar to the way internet browsers give you the choice of allowing
How do I know people will opt-in? Isn’t this just a different form of spam?
Three key factors spell success for SpidaNet advertisers; One is that this is NEW
TECHNOLOGY. Consumers are still curious about the message that is coming
through, and have not yet developed a spam mentality when it comes to
proximity Bluetooth marketing. The second is utilizing other forms of localized
media (signage, in-store video screens, etc.) to alert people that a valuable offer
is going to be sent to them, and to be ready to receive it. This increases both
acceptance and response rates significantly. The third factor is strategic file
naming. For example, a recipient gets an alert asking if they want to receive
“SmoothieHalfOff.jpg” as they are walking past the ice cream parlor. This is
known as “zoned shotgun marketing” and it increases acceptance rates
I don’t know anything about producing ads. How do they get made?
If you do not have the means or the experience to produce content for
advertisers, we can refer you to providers that will produce high quality, results-
To customers have to pay to receive the ads I broadcast?
The short answer is NO, there’s no cost associated with receiving broadcast ads.
Will SpidaNet work with all phones and mobile devices?
Refer to Operation